How we work with you
From diagnosis to lasting change
Most sales training or coaching programmes start with activity and hope results follow. We start with the outcome you’re looking for and work back from there. This page covers our delivery method that makes the change stick once the work begins.
What working with us looks like, step by step
Once an engagement is agreed, delivery follows a consistent method. Although no two engagements are the same, the path follows a consistent shape. We diagnose before we design, we co-create the programme with you, and where it’s the right fit we stay for the part that makes change stick.
You’ll see a better outcome when the programme is yours. The focus isn’t a fixed "Sales Coach Network" course; it’s helping your team sell and grow accounts your way.
- 1Step 1
Diagnose
We start with the facts about your current sales system and results, with no guesses or assumptions. We review how your team currently sells, speak with people at multiple levels rather than just the sponsor, and analyse your performance data to pin down the few changes that will make the biggest difference.
Programme design is determined by what we find during this step. It might be a broad transformation running across several months, a focused sprint targeting a single metric, or a training programme built to upskill one specific team. You get an objective read of where your approach is strong and where it needs to change to enable revenue growth, before we co-create the programme.
- 2Step 2
Align
We agree the vital few changes that matter and get your leadership aligned around them. This is where we decide the success measures and the business outcomes together, so your programme is anchored to results you care about rather than activity for its own sake.
Then we co-create your programme around your market, your requirements, and your language. Developing the frameworks, applied tools, and materials to match is the next task, customised for your context or drawn from proven standards.
- 3Step 3
Deliver
Experienced practitioners deliver workshops remotely, in-person, or hybrid, aligned to your team’s geography and how they work.
Sessions are interactive and applied: your team works on live opportunities from the start, not just hypothetical case studies, so the learning can be put into practice from day one.
The workshop is only part of it. A library of on-demand micro-learning videos keeps the concepts fresh, so momentum doesn’t drop the moment everyone goes back to their desks.
- 4Step 4
Embed
This is where the real change happens. Workshops on their own can create spikes of enthusiasm that fade within weeks. If you want behaviour change to hold, we stay for coaching and reinforcement: one-to-one and group coaching, deal coaching, manager and leader coaching, supported by digital reinforcement between sessions.
Embedding only works when leadership and management reinforce it, so we keep leaders involved throughout rather than handing back and walking away.
- 5Step 5
Measure
We work with you to consistently measure lead and lag indicators agreed at the start to ensure everyone stays on track to deliver the ROI on your investment.
Lead indicators are the first signals to evidence whether behaviour is actually changing. Examples include use of new tools, language, activities and behaviours that precede results. Lag indicators are measurable and typically include increases in qualified pipeline, deal size, win rates, a reduction in cycle time, and an uplift in margin.
What clients say about working with us
The method matters, and so does the experience. The Sales Coach Network team shares three qualities:
Pragmatic
While we start with the facts about your situation, we are realistic rather than overly optimistic, focused on achievable improvements and outcomes.
Professional
We treat sales as a profession and hold high standards. Everyone on the team has a specialism built on real experience as individual contributors, sales leaders, or leaders of leaders.
Personable
We’re easy to deal with. We ask questions, encourage, and challenge your people to be the best versions of themselves.
"From the first meeting, their approach felt different. It was client-focused, unforced, authentic and honest. I wouldn’t hesitate to recommend them to others."
Questions leaders ask before committing
Most training fails because effort goes into the event and nothing else. We think of the workshop being only 20% of the work; the 40% before and 40% after are what embed the change. If your last programme faded, it’s likely the other 80% was missing.
No. Engagements range from a focused workshop or a targeted coaching intervention through to a multi-month programme. We scope to what you actually need, and the blueprint stage makes the right size clear before you commit to anything.
Every engagement is judged against two or three lead and lag indicators agreed with you upfront, things like win rate, deal size, cycle length, and the adoption of new behaviours. You see the measures before you start, not after.
Programmes are custom-designed around your market, your sales motion, and your real opportunities, not delivered from a fixed catalogue. The in-depth review exists precisely so the work fits your context.
Practitioners who have carried a quota and closed the kind of deals your team is chasing, not just presenters. That’s the difference clients most often name when they describe working with us.
Meaningful change needs your leaders involved, particularly in the reinforcement phase. That’s a genuine ask, and it’s also the single biggest predictor of whether the work sticks. We’re upfront about it rather than pretend it’s hands-off.
What does this cost?
Pricing depends on scope, and the pricing page gives you real figures.