If you sell high-value solutions with long sales cycles and multiple decision-makers, you need a practical, value-based approach that delivers results that stick.
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Our programmes are not standard, off-the-shelf courses. We deliver customised sales training programmes designed to drive measurable performance improvement. We focus on embedding new behaviours that last, ensuring your investment delivers a clear and significant return.
This is not a theoretical event; it is a change programme designed for lasting impact.
Some of the world's biggest B2B brands have benefitted from working with our team
We don’t just offer standard programmes.
We deliver sales training that works.
You’ll benefit from programmes built on the mindsets, skills and tools used by leading professionals in value-based selling. Our focus isn’t just on ‘what’ to do, we show ‘how’ to do it with practical silmulations.
All programmes can be delivered in formats that fit your team’s needs and can be blended for maximum effect:
In-person workshop sessions for high-impact learning
Remote instructor-led training for global teams
Client specific video programmes hosted in client LMS
Why most sales training fails to deliver
You've likely invested in sales training courses before and seen little long-term change. You're not alone. Research shows that while training can provide a short burst of productivity, up to 84% of the content is forgotten within 90 days.
The reason is simple: one-off training events are rarely effective.
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Performance gains disappear because traditional training fails to address the root causes of underperformance. We solve for these common failure points:
Poor Knowledge Retention
We use reinforcement and coaching to ensure skills are not just learned, but applied consistently
Insufficient Leadership Alignment
Our process starts with aligning your leaders to ensure they champion the change
Missing Infrastructure
We help you adapt your internal systems and processes to support new skills
Flawed Measurement
We help you identify and track the lead and lag indicators that prove genuine performance improvement
The Execution Gap
Our coaching and accountability structures ensure your teams don't revert to old habits
Our training succeeds because it is part of a wider ecosystem of change, connecting leadership, management, and practical ways of working.
For us, effective sales training is a structured process designed to improve a seller’s skills and behaviours to drive tangible outcomes.
What high-impact sales training looks like
It is a continuous development system, not a single course. We equip salespeople with the specific competencies needed to win in today's complex B2B sales environments.
Our sales team training builds capability across four key areas:
Winning Mindset
Competitors often win because their teams have stronger mindsets. We develop resilience, deep curiosity, adaptability, and personal accountability in your sellers. They learn to treat setbacks as fuel for growth and take full ownership of their results.
Strategic Thinking
We teach your sellers to think like chess players, planning several moves ahead. They learn to anticipate buyer-side politics, market changes, and competitive threats before they appear.
Essential Skills
We build mastery in the core skills that matter most: proactive prospecting, active listening, negotiation, and consultative selling.
Our approach helps sellers mine for value and uncover issues clients haven't yet voiced.
Client Centricity and Value
Features are forgettable, but stories stick. Your team will learn to quantify ROI, build tailored business cases, and equip champions to retell the value story inside their organisation. This is a central part of our sales skills training.
This practical development is the foundation of a high-performing sales organisation.
The Forty-20-40 Principle:
Our Framework for Success
One-off training days are not enough. To create lasting change, you need a holistic system. Our Forty-20-40 principle treats every sales development initiative as a complete change programme, ensuring success is built-in from the start. This model defines the balance of effort required to achieve and sustain real change.​
Your methodology, your way. Embedded into your business for long-term impact.
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40% Performance Enablers (Before the Intervention)
Success begins long before any workshop. We work with you to create the right conditions for growth by aligning leadership, defining clear objectives, and ensuring your systems enable the change to scale. Key activities include:
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Leadership Alignment Sessions: We bring leaders together to define accountabilities, identify accelerators, and address potential blockers.
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Infrastructure Adaptation: We help you optimise processes and align systems to support consistent execution of new skills.
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Governance and Change Cadence: We help clarify ownership and establish the lead and lag indicators needed to track success.
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20% Strategic Intervention (During the Training)
This is the training itself, designed to shift how your people think and act. We use a combination of workshops, clinics, and coaching to equip teams with new mindsets and skills, applying them immediately to live opportunities. This makes the impact visible and measurable from day one. Our interventions include:​
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Application Workshops: We introduce practical methods and enable immediate practice in real-world scenarios.
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Success Clinics: Post-workshop sessions help embed skills, address challenges, and amplify early successes.
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Deal Coaching: Our expert-led deal coaching helps drive revenue on key accounts and shares best practice across the team.
40% Disciplined Execution (After the Intervention)
The final, critical step is to hardwire the change into your organisation. We help you build the structure, cadence, and accountability needed to ensure new behaviours are sustained and scaled. Coaching, measurement, and reinforcement turn good intentions into predictable revenue performance. Activities include:​
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Revenue Rhythm: We embed new behaviours and language into your existing management cadence and revenue reviews.
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Team Outcome Plans: We implement 30, 60, and 90-day ‘prove it’ plans with clear, measurable outputs.
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Focused Coaching and Support: We provide ongoing cohort, team, and one-to-one reinforcement to support deliberate practice.
This structured approach ensures our Sales Training delivers reliable, long-term sales performance training.
Traditional Providers vs. The Sales Coach Network
Choosing the right partner for your needs is crucial. Here's how we stand out:
​Traditional Training Providers​
Narrow approach
Focus primarily on training
Offer a broad range of services, often with limited specialisation in sales performance
Provide standard offerings with inflexible tools
Deliver generic content by trainers
The Sales Coach Network
Holistic approach
Focuses on business outcomes and embedding change
Specialises exclusively in sales performance improvement
Develops bespoke programmes and tools based on detailed needs analysis
Delivers change by practitioners with real-world experience
Why partner with The Sales Coach Network?
Led by industry expert Les Bailey, our team of real-world sales practitioners helps sales professionals win more deals, faster.
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Practical Approach
Our team consists of seasoned practitioners who actively engage in your sales processes, offering actionable advice rooted in real-world experience.
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Experienced Team
Our experts combine extensive industry knowledge with proven techniques, ensuring your team is equipped to tackle real-world challenges.
Customised Solutions
We collaborate with you to co-create programmes that seamlessly integrate into your sales culture, driving meaningful and lasting change.​
Our Sales Training Programmes
We solve specific sales challenges with tailored solutions. A complete sales development strategy requires training targeted to specific needs and roles. We offer a range of sales training programmes and sales training courses to address every aspect of performance.
Corporate Sales Training
Create a unified, high-performing sales culture with our corporate sales training. This programme is designed for entire organisations, ensuring everyone uses a common language and a consistent set of tools. This unified approach makes success scalable and predictable across your business.
Sales Leadership Training
Your leaders are the key to embedding change. Our sales leadership training gives your managers the skills to coach, motivate, and lead their teams effectively. Strong sales leaders foster a culture of continuous improvement and accountability. We teach them to run effective pipeline reviews, coach live deals, and reinforce the right behaviours. This is a critical component of any effective sales manager training programme.
Online Sales Training
For today's hybrid work environment, our online sales training offers a flexible and scalable solution. We provide engaging virtual workshops, e-learning modules, and AI-powered reinforcement tools. This allows your teams to learn at their own pace and access content precisely when they need it, with the same practical impact as our in-person sessions.
B2B Sales Training
Selling complex solutions to other businesses requires a specialised skill set. Our B2B sales training is built for the modern B2B environment. We focus on teaching sellers how to navigate complex buying committees, build consensus across multiple stakeholders, and articulate value in a corporate context. This is essential for any team selling high-value services or technology to large organisations.
Choosing the Right Sales Training Partner
Selecting a partner for your sales team training is a critical decision. Not all sales training companies deliver the same results. You need a partner who will work with you to understand your unique challenges and co-create a solution that fits your culture and goals.
Demand a partner that:
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Offers a Proven, Holistic Approach: Focus on business outcomes and embedding change, not just delivering training events.
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Specialises in Sales Performance: Deep specialisation ensures the content is relevant and impactful for your team.
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Delivers with Experienced Practitioners: Your team deserves to learn from credible experts with real-world experience in complex sales.
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Measures Success: Ensure the program is tied to clear business outcomes and measurable KPIs.
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Acts as a True Partner: They should work collaboratively, aligning their success with yours. We often link part of our fees to your measurable performance uplift.​
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At The Sales Coach Network, we partner with clients to design and implement sustainable revenue growth programmes built on these principles.
Our Core Sales Training Techniques
Effective training provides practical tools your team can use immediately. Our sales training techniques are designed to be simple to learn and apply. We focus on building the conversational skills that help sellers uncover what clients truly care about and differentiate from the competition.
Our core techniques include:
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Value-Based Consultative Selling: We teach your sellers how to move conversations from cost to impact by exploring value through four distinct lenses: Business, Individual, Solution, and Provider.
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The REVENUE Qualification Method: This framework enables teams to more rigorously qualify opportunities and improve win probability on sales opportunities. We equip teams with a simple and effective tool to identify where they need to focus to qualify further.
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The VALID Differentiation Framework: This framework ensures your differentiators matter to the client. We teach teams to ensure their unique strengths are Validated by the client, easy to Articulate, backed with Legitimacy, tied to clear Impact, and truly Distinct from alternatives.
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Structured Discovery and Qualification: We provide proven frameworks to mine for value, uncover hidden priorities, and introduce rigour into the qualification process. This helps your sellers earn the right to define the problem and shape the solution.
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These techniques empower your salespeople to behave differently in client meetings, build stronger business cases, and defend your value during negotiations.