Corporate Sales Training
Effective corporate sales training is essential for creating a consistent, high-performing sales culture across your entire organisation. It moves beyond training individual contributors to embedding a unified sales methodology that scales.
For businesses selling complex B2B solutions, a shared language and process are non-negotiable for predictable growth. Our programmes provide the structure, skills, and reinforcement needed to achieve this.
We deliver customised corporate sales training programmes that address your specific market challenges and business goals. Unlike generic, off-the-shelf courses, our approach is built around your team, your culture, and your objectives. This is a core component of our overall Sales Training philosophy, designed to create lasting change and a measurable return on your investment.
Some of the world's biggest B2B brands have benefitted from working with our team
We don’t just offer standard programmes.
We deliver sales training that works.
You’ll benefit from programmes built on the mindsets, skills and tools used by leading professionals in value-based selling. Our focus isn’t just on ‘what’ to do, we show ‘how’ to do it with practical silmulations.
All programmes can be delivered in formats that fit your team’s needs and can be blended for maximum effect:
In-person workshop sessions for high-impact learning
Remote instructor-led training for global teams
Client specific video programmes hosted in client LMS
Why standard corporate sales training programmes fail
Many companies invest in large-scale training initiatives only to see behaviours revert to the old ways within months. Standard corporate sales training programmes often fail because they are treated as a one-off event rather than a process of change. This approach overlooks the complexities of embedding new habits across a large and diverse team. Common failure points include:
One-Size-Fits-All Content
Generic material that doesn't resonate with your team's specific challenges or industry context
Lack of Customisation
The programme isn't tailored to your company's sales process, culture, or strategic objectives
No Reinforcement Plan
Without a structured plan for coaching and reinforcement, up to 84% of new skills are forgotten
Poor Leadership Engagement
If sales leaders are not equipped or expected to coach the new methodology, adoption will fail
No Link to Business Outcomes
The training is not tied to measurable improvements in performance, making it impossible to prove ROI
The best corporate sales training programmes are those designed as a complete change-management initiative.
Our Approach: A bespoke corporate sales training programme
We build every corporate sales training program using our proven Forty-20-40 methodology.
This ensures that we create the conditions for success before, during, and after the training intervention. It is this holistic approach that makes ours some of the best corporate sales training programmes available.
Phase 1: Performance Enablers (40% of the effort)
Before any workshop, we work with your leadership team to define success and align on the objectives. We conduct a thorough discovery process to understand your business, assess current skill levels, and identify the "vital few" behaviours that will drive the biggest performance uplift. This stage ensures the programme is built on a solid foundation.
Phase 2: Strategic Intervention (20% of the effort)
This is the core training delivery. Our workshops are practical, engaging, and focused on application. We use real-world scenarios relevant to your business to ensure participants can immediately apply what they learn. This phase is not about theory; it's about building practical skills and confidence. This often includes targeted sales leadership training to empower managers.
Phase 3: Disciplined Execution (40% of the effort)
This is where lasting change happens. We work with you to embed the new skills and methodology into your organisation's daily rhythm. This includes manager-led coaching, reinforcement tools, and a clear cadence of accountability. We help you track lead and lag indicators to measure progress and ensure the programme delivers on its promises.
Key components of our corporate sales training courses
Our corporate sales training courses are modular and can be tailored to meet your specific needs. We build programmes that equip your entire sales organisation with the mindsets, skills, and tools to excel in a competitive B2B environment.
A Unified Sales Language and Methodology
Consistency is key to scaling success. We help you define and embed a common framework for everything from prospecting and qualification to negotiation and account management. This ensures everyone on the team is aligned and working towards the same goals.
Advanced B2B Sales Skills
​
Advanced B2B Sales Skills
We provide advanced B2B sales training focused on navigating the complexities of modern enterprise sales. Your team will learn how to engage multiple stakeholders, build consensus within the buying committee, continually qualify, and manage long, complex sales cycles effectively.
Value-Based Selling Techniques
Our training teaches sellers to move conversations away from price and towards business value. We provide practical sales training techniques that help your team uncover what clients truly care about, build stronger business cases, and differentiate your offering based on impact.
Leadership and Manager Coaching
A corporate sales training initiative cannot succeed without the active involvement of front-line managers. We provide specific sales manager training to equip your leaders with the coaching skills needed to reinforce the new methodology and drive adoption within their teams.
Choosing between corporate sales training companies
The market is crowded with corporate sales training companies, but not all deliver the same value. Choosing the right partner is critical to the success of your programme. Look for a company that can demonstrate a clear, structured approach to creating lasting change.
What to look for in a partner:​
-
Practitioner-Led Delivery: Your team should learn from credible experts who have real-world experience in complex B2B sales.
-
A Focus on Embedding Change: The methodology should extend far beyond the training workshop, with a robust plan for coaching and reinforcement.
-
Deep Customisation: The partner should invest time to understand your business and co-create a programme that aligns with your culture and goals.
-
A True Partnership Model: Look for a company that is willing to align their success with yours, often by linking a portion of their fees to your performance uplift.
​
Our holistic approach sets us apart from traditional providers who focus solely on training events. We specialise exclusively in sales performance improvement, delivering change through experienced practitioners. Find out more about how we compare to other sales training companies.
Traditional Providers vs. The Sales Coach Network
Choosing the right partner for your needs is crucial. Here's how we stand out:
​Traditional Training Providers​
Narrow approach
Focus primarily on training
Offer a broad range of services, often with limited specialisation in sales performance
Provide standard offerings with inflexible tools
Deliver generic content by trainers
The Sales Coach Network
Holistic approach
Focuses on business outcomes and embedding change
Specialises exclusively in sales performance improvement
Develops bespoke programmes and tools based on detailed needs analysis
Delivers change by practitioners with real-world experience
Why partner with The Sales Coach Network?
Led by industry expert Les Bailey, our team of real-world sales practitioners helps sales professionals win more deals, faster.
​
Practical Approach
Our team consists of seasoned practitioners who actively engage in your sales processes, offering actionable advice rooted in real-world experience.
​
Experienced Team
Our experts combine extensive industry knowledge with proven techniques, ensuring your team is equipped to tackle real-world challenges.
Customised Solutions
We collaborate with you to co-create programmes that seamlessly integrate into your sales culture, driving meaningful and lasting change.​
Measuring the ROI of your training investment
Every corporate sales training investment should deliver a clear and measurable return. We work with you from the outset to define what success looks like and establish the metrics we will use to track progress.
We measure effectiveness through a combination of:​
-
Lead Indicators: These track early-stage behaviour change. Examples include the adoption of new tools, the quality of discovery calls, or the percentage of the pipeline that has a documented account plan.
-
Lag Indicators: These track business outcomes. We measure the impact on key metrics like win rates, average deal size, sales cycle length, and overall revenue attainment.
​
By focusing on these metrics, we ensure that our training delivers tangible results. This data-driven approach is a core part of our sales performance training philosophy.