Your best seller has just become your newest manager. The front-line sales manager is a critical role in any sales organisation, yet many are promoted into the position without the skills to succeed. They are often your best sellers, but the skills that made them great as individual contributors are not the same skills required to lead a team.
Our sales management training gives managers a practical way to coach people and deals, run pipeline reviews that move opportunities forward, and keep a steady weekly cadence with their team. Great selling and great coaching are two different skills.
Our sales manager training courses run as a one-day or two-day workshop, or as virtual sessions. Coaching for managers on their live deals can follow. Every course is built around your team's real opportunities, and the prices are published below.
New and "accidental" managers. The most common path to sales management is promoting a top-performing salesperson. It often creates an "accidental manager", someone who is expected to lead without ever being taught how. The pattern is predictable:
Experienced managers who want a consistent way to coach, review pipeline and forecast across their team.
Sales directors and VPs who need a scalable way to upskill their entire leadership team.
Team leaders who have been identified as high-potential future managers.
This is not the right fit if you are selling low-value, transactional products at speed, or you have no capacity to reinforce the training once the workshop ends.
Managers learn to coach a live opportunity with a simple structure: the goal, where the deal is now, where it is stuck, and the options going forward. Coaching then becomes part of the weekly job, so it is no longer an occasional event.
Managers learn to assess pipeline health, spot risk early and run deal reviews that end with an agreed next decision. This makes the forecast more reliable.
Managers learn to test each opportunity against the same questions every time, using the REVENUE Qualification Methodology™. In practice that is a short checklist, scored and tracked, that shows the gaps and the actions to take.
Managers learn to set a predictable schedule of one-to-ones, team meetings and pipeline reviews, so accountability does not depend on mood or month-end.
Managers learn to set clear expectations, handle underperformance fairly and constructively, and set KPIs the team understands.
Managers learn to drive reinforcement when you invest in sales training, so new skills are used by the team in live deals.
The first 30 days are about establishing credibility, understanding the team's strengths and weaknesses, and setting clear expectations. In the next 30, the manager starts a consistent coaching routine, diagnoses pipeline health and finds early improvements. In the final 30, the manager holds the team to the new standards and builds a forecasting model they trust.
| Format | What it is | Price |
|---|---|---|
| One-day workshop | Practical frameworks, skills and tools, with hands-on practice on real scenarios. Gives a team of managers a shared foundation quickly. | From £12,000 |
| Two-day workshop | Everything in the one-day, with extended practice and feedback, and dedicated role-plays. For teams ready to build lasting capability. | From £22,000 |
| Virtual workshop | Four to six live, instructor-led sessions, camera on, with breakout rooms and assignments between sessions. For distributed teams. | From £12,000 |
| Coaching follow-up | One-to-one or team coaching for managers on their live deals and their coaching of others, after the workshop. | Quoted as a fixed fee once scoped. See pricing |
Workshop prices are based on a group of up to 20 people. Pricing varies with team size, location and any specific customisation. Every engagement starts with a call to align on content areas and the business outcomes you want.
Sales management training starts from £12,000 for a one-day or virtual workshop for up to 20 people, and from £22,000 for two days. What moves the price is team size, location and how much the content is customised to your sales process. Manager coaching after the workshop is quoted as a fixed fee once we know who needs coaching, on what, and for how long. Full detail is on our pricing page.
The aim is a manager who coaches every week, runs reviews that move deals forward, and holds the team to a standard they understand. We agree the measures with you at the start. Lead indicators include how often coaching conversations happen and how good they are, whether a consistent review cadence is in place, and manager confidence. Lag indicators are the business results of the manager's team, such as win rate, target attainment and sales cycle length.
What participants say about our workshops. We ask every participant at the end of every workshop how likely they are to recommend it. Between August 2023 and September 2026, 442 people answered. They scored their facilitator 9.3 out of 10 on average, and 95% would strongly recommend their facilitator. These figures cover all TSCN workshops, not only manager training, and include every answer.
A global fintech SaaS platform: equipping sales leaders to coach. A global provider of investment management platforms had a sales team that was already performing well. To reach larger enterprise deals, leadership needed sales leaders who could coach both people and deals through a new approach. We worked with senior leaders and the revenue enablement team to assess current practice. We then built a programme that complemented their existing methodology, and wrote practical playbooks and coaching guides so leaders could drive consistency and embed new behaviours. In the client sponsor's words: "The programme integrated our existing sales methodology supplemented by a suite of tools to enhance our sales process."
Coaching people and live deals, running pipeline and deal reviews, applying qualification consistently, setting a steady team cadence, managing performance, and making new sales training stick. New managers also get a first-90-days plan.
Both. New managers get a structured way to make the move from seller to leader. Experienced managers get a consistent approach that helps them refine their coaching, improve forecast accuracy and find new ways to motivate their teams.
A one-day or virtual workshop starts from £12,000 and a two-day workshop from £22,000, each based on a group of up to 20. Team size, location and customisation move the price. Coaching for managers after the workshop is quoted as a fixed fee once scoped. See our pricing page.
A one-day workshop gives managers a shared foundation quickly. Two days adds extended practice, feedback and role-plays, and suits teams that want lasting capability. The virtual format spreads the same content across four to six live sessions with work between them, which suits teams in different locations. Most managers keep a new habit only when someone reinforces it, so we usually recommend coaching after any of the three.
Yes. All our sales manager training courses are available in a virtual format. Sessions are live and instructor-led, with breakout rooms for practice.
We agree lead and lag indicators with you at the start. Lead indicators include how often managers coach and the quality of those conversations, whether a review cadence is in place, and manager confidence. Lag indicators are the team's results, such as win rate, target attainment and sales cycle length.
Yes. We start by understanding your current sales process and language, then shape the coaching frameworks and tools to fit it.
We'll show you how the programme would run for your team, which format fits, and what it would cost.