Recruitment & Selection: How to spot A-Players (and avoid hiring B-Players)
Learn our 4-step process for effective 1-on-1s, call reviews, and performance coaching. Move beyond "What’s closing?" to "Here’s how you can improve this deal."
Sales Training For Managers
Transitioning from ‘Top Rep’ to ‘Team Leader’ is the hardest jump in sales. We give your managers the playbook they need to build, coach, and retain a winning team.
Great selling and great coaching are two different skills.
Our Sales Training for Managers programme bridges this gap, transforming high-performing representatives into elite coaches who multiply your team’s results.
- Specialist Leadership Coaching
- Global Delivery
- Proven Revenue Impact
Some of the world’s biggest B2B brands have benefitted from working with our team
12,000+
sales leaders and professionals trained
12 months
engagements self-funding within 12 months
10–15×
return on investment
Is this the right fit for your team?
This is a strong fit if:
- You sell complex, high-value B2B solutions with long cycles and multiple decision makers
- You want training tailored to your organisation and market
- You have a team ready to learn and advance on live opportunities
- Leaders are willing to reinforce new habits afterwards
This is probably not for you if:
- You are selling low-value, transactional products at speed
- You are looking for the cheapest possible half-day event
- You have no capacity to reinforce the training once the workshop ends
- You are unwilling to involve your leaders
Stop "Super-Rep" Managing, Start Strategic Coaching
Most new managers default to what they know: they jump on calls to "save" deals, micro-manage their team, and get buried in reporting. This doesn’t scale and it burns them out.
This "super-rep" behaviour creates a team of dependent reps, not a high-performing, autonomous sales floor. The real job of a manager isn’t just to manage a pipeline; it’s to coach the people who build it.
Our Programme: The Framework for Elite Sales Leadership
This training is a dedicated programme for new and aspiring sales managers. We don’t teach them how to sell; we teach them how to lead. We provide a proven, repeatable system for coaching, pipeline management, and performance tracking. Your managers will learn to diagnose skill gaps, run effective 1-on-1s, and motivate their team to overachieve, quarter after quarter.
Core Focus Areas of the Sales Training For Managers
Pipeline Accountability: Moving from "What did you close?" to "How can I help you close?"
Go beyond the CRM. We teach managers how to accurately forecast, spot pipeline risk, and run deal reviews that actually move opportunities forward and create accountability.
Performance Coaching: Frameworks to turn 1:1s into revenue-generating sessions.
Master the skills of motivation, accountability, and talent development. Learn to set effective KPIs, run engaging team meetings, and create a culture of winning.
Who is This Training For?
This programme is specifically designed for:
- Newly Promoted Sales Managers who need a structured framework for success.
- Experienced Managers looking to refine their coaching skills and adopt a modern system.
- Sales Directors & VPs who need a scalable way to upskill their entire leadership team.
- Team Leaders who have been identified as high-potential future managers.
Once your managers are trained, ensure your team has the skills to execute. Explore our Sales Team Coaching programmes to align the whole department.
Case Studies
Supporting Case Studies
Our approach has delivered real-world results, demonstrating the effectiveness of our sales coaching programs:
- Faster onboarding and win-rate growth in Fintech (Fintech SaaS Case Study)
- Improved manager confidence and team performance in Healthcare (Healthcare Case Study)
- Increased engagement in remote-first advisory firms (Business Advisory Case Study)
Ready to Build Your Next Generation of Sales Leaders?
Stop letting your managers guess. Give them the proven framework to succeed and turn your sales team into a scalable revenue engine. Contact us today to discuss a bespoke Sales Manager Training programme for your team.
Flexible workshop formats built around
your team
Every client is different, and so is every workshop. All workshops are delivered in the context of your team’s real-world challenges and delivered in-person or virtually.
1-Day Workshop
Get everyone equipped, aligned, and motivated by the core principles
- Practical frameworks, skills and tools
- Focus on real world application with hands-on practice and simulations
- Ideal for skill building and leadership alignment
- High-energy, high-impact
- 24/7 access to online learning platform with over 80 self-directed videos and associated tools
Best for teams who want immediate traction and a shared foundation
From £12,000
Based on a group of up to 20 people
Most popular
2-Day Workshop
Go deeper, reinforce the learning, and build lasting internal capability
- Everything in the 1-day, with added depth and breadth
- Extended practice and feedback
- Dedicated role-plays and real-world scenarios
- Strong fit for team alignment and strategic resets
- 24/7 access to online learning platform with over 80 self-directed videos and associated tools
Best for teams ready to go beyond awareness and build lasting capability
From £22,000
Based on a group of up to 20 people
Virtual Workshop
The same value for distributed teams, without the travel
- Delivered across 4-6 live, instructor-led sessions
- Interactive, camera-on environment
- Breakout rooms for group activities
- Spaced learning with meaningful assignments between sessions
- 24/7 access to online learning platform with over 80 self-directed videos and associated tools
Best for distributed teams
From £12,000
Based on a group of up to 20 people
*Pricing varies based on team size, location, and any specific customisation.
Every engagement starts with a call to align on content areas and desired business outcomes.
What teams say after the training
"The Sales Coach Network don’t just deliver training; they’ve offered input on our strategy, internal processes and how we operate as a business. They are focused on driving a shift in the business, in whatever form that takes, and their approach is collaborative and consultative. Feedback from the programme so far has been excellent. I wouldn’t hesitate to recommend them to others."
Louise W
Client result
300+
professionals trained
A two-day intensive workshop designed and delivered for over 300 sales and delivery professionals at a global technology company, focused on real, live opportunities, with a custom methodology rolled out across all regions.
Case studies
Where we’ve done this before
"Designed and delivered for over 300 sales and delivery professionals, focused on real, live opportunities."
One client’s programme, from our technology provider case study.
Who delivers this?
Experienced practitioners, not presenters. The people leading your sessions have sold complex, high-value B2B deals, led sales teams, and built commercial functions of their own. They teach what they’ve done, not theory they’ve read.
That matters because your team can tell the difference.
Practitioners bring real examples, handle the hard questions in the room, and adapt the content to the deals your people are actually working. The result is training that sticks, because it comes from people who have 'carried a bag' and walked in their shoes.
Enquire About Sales Training For Managers
Tell us how many managers you need to develop and where they are today, and we’ll show you what the programme would look like.