Helping fee earners develop business development capabilities.
We partnered with a leading international business advisory firm, supporting mid-market and corporate clients across transactions, disputes, risk, and operational or financial challenges.
A leading international business advisory firm, supporting clients through complex transactions and challenges.
We partnered with a leading international business advisory firm, supporting mid-market and corporate clients across transactions, disputes, risk, and operational or financial challenges.
The engagement focused on helping future work winners build a repeatable, scalable system for generating and converting new business.
Following a major M&A, the firm was refocused on growth and needed to:
Clarify what 'good' looks like when it comes to winning work.
Systemise the process and develop the right skills.
Support future work winners with structure, guidance, and accountability.
As a trusted delivery partner, we:
Tailored development programmes
Designed and facilitated for fee earners at different levels, built around real opportunities and the firm’s specific market context.
Coaching and implementation support
Provided practical guidance, coaching, and on-the-ground support to help new behaviours stick and translate into live opportunities.
Light governance structures
Introduced accountability, cadence, and simple governance to embed change and sustain momentum beyond the initial programme.
We delivered two distinct programmes: one for Directors and Senior Managers, focused on generating opportunities through networking and progressing them into qualified engagements, and one for Managing Directors, built to help them double revenue through sharper targeting, greater efficiency, and a more ambitious commercial mindset.
Our wider approach included interviews with senior stakeholders, co-creation of programme content built around real opportunities, and immersive workshops focused on immediate application and peer-driven accountability.
A scalable framework for commercial capability-building.
The firm now has the shared approach, language, and governance needed to keep developing commercial capability consistently across levels and geographies.
A shared language and toolkit for creating, qualifying, and converting opportunities.
Increased accountability through a governance structure focused on consistent behaviours and outcomes.
Clear understanding of what strong business development looks like at every level.
The programme they developed for us has been transformational, and I’m delighted that The Sales Coach Network walk by my side.
See how we’d work with you
See exactly how we could scope, coach, and embed lasting sales capability with your team.