Sales Training
Most sales training is forgotten in 30 days. This won’t be.
Built around your real opportunities and delivered by practitioners who have closed the kind of deals your team is chasing. These workshops are designed to change behaviours, not just fill a day. Choose a one-day workshop, two days, a virtual programme, or a more bespoke approach.
Endorsed by the Institute of Sales Professionals
Is this the right fit for your team?
This is a strong fit if:
- You sell complex, high-value B2B solutions with long cycles and multiple decision makers
- You want training tailored to your organisation and market
- You have a team ready to learn and advance on live opportunities
- Leaders are willing to reinforce new habits afterwards
This is probably not for you if:
- You are selling low-value, transactional products at speed
- You are looking for the cheapest possible half-day event
- You have no capacity to reinforce the training once the workshop ends
- You are unwilling to involve your leaders
Flexible workshop formats built around
your team
Every client is different, and so is every workshop. All workshops are delivered in the context of your team’s real-world challenges and delivered in-person or virtually.
1-Day Workshop
Get everyone equipped, aligned, and motivated by the core principles
- Practical frameworks, skills and tools
- Focus on real world application with hands-on practice and simulations
- Ideal for skill building and leadership alignment
- High-energy, high-impact
- 24/7 access to online learning platform with over 80 self-directed videos and associated tools
Best for teams who want immediate traction and a shared foundation
Based on a group of up to 20 people
2-Day Workshop
Go deeper, reinforce the learning, and build lasting internal capability
- Everything in the 1-day, with added depth and breadth
- Extended practice and feedback
- Dedicated role-plays and real-world scenarios
- Strong fit for team alignment and strategic resets
- 24/7 access to online learning platform with over 80 self-directed videos and associated tools
Best for teams ready to go beyond awareness and build lasting capability
Based on a group of up to 20 people
Virtual Workshop
The same value for distributed teams, without the travel
- Delivered across 4-6 live, instructor-led sessions
- Interactive, camera-on environment
- Breakout rooms for group activities
- Spaced learning with meaningful assignments between sessions
- 24/7 access to online learning platform with over 80 self-directed videos and associated tools
Best for distributed teams
Based on a group of up to 20 people
*Pricing varies based on team size, location, and any specific customisation.
Every engagement starts with a call to align on content areas and desired business outcomes.
What happens after a workshop?
A workshop gets your team moving. Making it stick is a separate discipline. Once your workshop is complete, your coach will talk through ongoing coaching and reinforcement options so the new behaviours hold and turn into measurable results.
Built around your team’s most pressing challenges
Every workshop is built from one or more of the content areas below, from originating pipeline through to growing your largest accounts.
Consultative, Value-based Conversations
Lead deeper, client-centric conversations that uncover what clients truly value and need in a way that allows you to keep momentum and differentiate your offering in a way that really matters.
Originate
Take a more strategic, proactive, and consistent approach to generating new opportunities. Build early-stage pipeline with confidence and relevance.
Qualify
Rigorously qualify opportunities at every stage of the process, manage stakeholders, and identify critical actions to improve win rates.
Pitch
Deliver clear, compelling, client-focused pitches that articulate value, differentiate meaningfully, and secure commitment.
Negotiate
Negotiate with confidence, protect value against price pressure, and close deals with fewer unplanned concessions.
Close
Build the mindset and structure to handle late-stage pushbacks and reach win-win outcomes.
Account Growth
Strengthen client relationships, find new growth inside existing accounts, and defend the revenue you already have.
Leadership
Equip senior leaders to determine GTM strategy, set sales direction, build revenue architecture, and drive alignment across the team.
Management
Give sales managers the skills and frameworks to effectively manage and coach front-line sellers, run effective team cadences, and reinforce desired behaviours day to day.
Executive Access
Give your team the mindset, methodology, and message to engage C-level executives in conversation. This where budgets are set and deals move at a different pace.
The Differentiation Advantage
Equip sales teams with the mindset, frameworks and skills to become genuinely differentiated, building the deep client trust that accelerates deals, increases win rates and creates lasting competitive advantage.
Delivered in collaboration with Trusted Advisor AssociatesWhat every workshop includes
What’s included
- A scoping conversation to understand your team, your market, and your most pressing challenges
- Content tailored to your market, your sales motion, and the topic areas you require
- Live practice on your team’s real opportunities, not invented case studies
- Practical tools and frameworks your team keeps and uses after the workshop
- Video libraries and tools available 24/7 on our learning platform
- A recommended next step to embed the learning, discussed with your coach
Available with additional investment
- Ongoing coaching and reinforcementA workshop starts the change. Embedding it takes reinforcement, which we run separately.
- Travel and expenses for in-person deliveryThis varies by location and is agreed upfront.
- LMS hosting and platform licensingAvailable on request if you need video content on your own system.
- Bespoke Branded VideosBranded videos for self-directed learning, hosted in your LMS.
- PlaybooksDocumented sales processes, frameworks, and tools tailored to your organisation, giving sellers and leaders a common approach to work from and coach to.
What teams say after the training
"The Sales Coach Network don’t just deliver training; they’ve offered input on our strategy, internal processes and how we operate as a business. They are focused on driving a shift in the business, in whatever form that takes, and their approach is collaborative and consultative. Feedback from the programme so far has been excellent. I wouldn’t hesitate to recommend them to others."
And here is what everyone else said
At the end of every workshop we ask each participant how likely they are to recommend it. These figures take all answers into account, not just a selection of high scores.
Collected in an evaluation form at the end of every workshop.
A strong recommendation is a score of 8, 9 or 10 out of 10.
A positive score is 7 or above.
Who delivers the training?
Experienced practitioners, not presenters. The people leading your sessions have sold complex, high-value B2B deals, led sales teams, and built commercial functions of their own. They teach what they’ve done, not theory they’ve read.
That matters because your team can tell the difference.
Practitioners bring real examples, handle the hard questions in the room, and adapt the content to the deals your people are actually working. The result is training that sticks, because it comes from people who have 'carried a bag' and walked in their shoes.
That difference is the highest thing our participants score. Our trainers average 9.3 out of 10 across 442 responses. As a Net Promoter Score, that is 78 for our facilitators.
"How likely is it that you would recommend this facilitator to a friend or colleague?" 442 responses, August 2023 to September 2026.
Net Promoter Score counts 9s and 10s as promoters and 0 to 6 as detractors, then subtracts one from the other.
FAQs about Sales Training
Yes, and we always do. Every workshop starts with a scoping conversation so the content, examples, and practice are built around your market, your sales motion, and the topics your team most needs. You choose the focus areas; we shape the session around your live opportunities.
Sales training is focused on teaching new skills and knowledge to a group over one or two days. Sales coaching is a one-to-one or small-group process focused on reinforcing those skills and helping individuals apply them to specific situations, such as a live opportunity.
Yes. Our virtual format of online sales training typically runs across 6-12 live, camera-on sessions with the same practical exercises as in-person delivery. Recordings and transcripts are shared with your whole team, which suits global or distributed teams well.
Workshops are designed for teams rather than individuals, and we’ll advise the right group size for your team. Larger organisations often run several cohorts of 20 delegates.
The effectiveness of any sales training initiative is measured through a combination of lead and lag indicators. Lead measures track changes in behaviour, such as the adoption of new tools or the quality of discovery calls. Lag measures track business outcomes, such as improvements in win rate, average deal size, or sales cycle length. You’ll be able to track genuine performance change, not just satisfaction scores.
Pricing depends on format, team size, location, and how much customisation you need. Every engagement begins with a call to align on content areas and desired outcomes before we send a proposal.
Sales leadership training is crucial because your leaders and managers are the primary drivers of reinforcement. Without effective and consistent coaching from their direct manager, salespeople quickly revert to old habits. Training leaders ensures your investment in the frontline team is maximised and that new skills become embedded in your team’s culture.
See how we’d work with you
See exactly how we could scope, coach, and embed lasting sales capability with your team.